Simplified Sparky Marketing
ELECTRICIANS!
Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.
Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.
Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
Episodes
166 episodes
Rejected Electrical Quotes? | 166
Sometimes it is the price on your electrical quotation where you get rejection, but more often than not, it's the moving parts around your quotation that lacks authority and causes confusion. Free hourly raise calculator ...
Electricians Not Systems Thinking! | 165
If you never plan to sell your electrical business, build it as if you are going to.
Turning your phone off for 5 weeks? | 164
I went on a recent holiday, and my personal phone number went down for 5 weeks. This is what happened.
Sparky Toilet Troubles and Dream Clients | 163
This week I'm talking about your Dream 100. Where the idea actually came from, why your current client list was never really your choice, and why the wealthy client with two sports cars in the driveway is usually the worst work you'll ever do.<...
Electricians: Delivered to 1800 inbox's I call BS | 162
A member came to me with a pitch from a local suburb newsletter promising his ad would land in 1,800 inboxes every week. Sounded decent, until I ran their website through a tool and the numbers told a very different story.
A S%!T electrical client got zapped | 161
A mum and her child were getting shocks off the taps in the bath, so I dropped everything and drove straight there. This episode is the story of one of the worst client I've ever had, and the silver lining that came out of it that still pays me...
Bonus: Lean Marketing with Best Selling Author Allan Dib | 160
Simplified Sparky is limited to 41 electrical business. Don't wait.Allan Dibs Books - HERE
Electricians need to shoot bullets then fire cannons | 159
Most electricians do this backwards. I break down why firing bullets first, at one hyper-specific target market, is what actually brings ideal clients into your electrical business.
Why Electricians MUST do video marketing! | 158
95% of electricians market video content the wrong way!Focusing on the work itself instead of the problem they're solving for clients. Learn why raw phone video is the future of trades marketing, why fancy equipment doesn't matter, and h...
Simplified Sparky Member: Sam from MPS Electrical
I got to speak with Sam McGuire from MPS Electrical the OG Member #001. Inside Simplified Sparky.Sam already had the bones of a electrical business. He just needed a little bit more structure, and that structure has skyrocketed his...
The Problem With Electricians + Vibe Code Bros... | 156
Making software for an electrical business is easy... if you know what your doing. 🧮 Get the Simplified Hourly Rate Calculator - HERE
I Purchased ANOTHER Sparky Business & I Got Jeff! | 155
If you're thinking about purchasing an electrical business, this is probably worth a listen...Someone offers you their electrical business. Solid reputation, 30 years in the game, fifty grand profit on paper. Sounds like a no brainer, un...
Licensed Electrician, Insured, On Time... And Completely Forgettable | 154
I draw a straight line between selling a used car and marketing your electrical business, because they are basically the same game. Most electricians list the obvious, licensed, insured, turns up on time, and blend straight into a sea of noise....
Why Quote Electrical Jobs Twice? | 153
Most electricians quote a job once and never look back. That's how you bleed money for years without ever knowing it. In this episode I break down why I quote certain jobs twice, the $12,000 job that taught me the hard way, and how to stop your...
Simplified Sparky Member | Austin from Westgrid Electrical | 152
In this episode I sit down with Austin from West Grid Electrical in Perth, who went from full time employment to a branded, professional electrical business that's actually making money, and he did it in a few months, not a few years.
The S**T i've got no electrical work panic! | 151
You've got no electrical work on, what could prevent this?
Floor-Number Profit Model for Electricians | 150
Electricians are obsessing over hourly rates and material markups. I scrapped all of that. I run my entire business off one number, and every single day I know at a glance whether I'm in the green or the red. In this episode I break down exactl...
Electrician Opportunity, and Persistence for Work | 149
Do they really alredy have an electrician?
[YouTube] Electricians in the Age of AI Turmoil | 148
Ai can be overwheling! Don't get caught by the unnecessary shiny objects... Claude is king.
The Wrong Pathway With Your Electrical Customers | 147
Ever quoted an electrical job and never heard back?Most electricians are getting wrong without even knowing it, and it's costing you jobs you'll never see on a report. It's not your pricing. It's not your follow up. It's something quiete...
Simplified Sparky Member - Ryan from Axon Electrical
I sit down with Ryan from Axon Electrical and have a chat about his journey as an electrician and his experience with Simplified Sparky. 📺 - Watch on YouTube
Your staff said WHAT to your client! | 145
What your electrical staff are saying when your back is turned, and the cameras watching you that you can't see. A painter on my own camera doing something he shouldn't.
Your Location Is Costing You Electrical Work? 144
Electricians leaving a gaping hole in their electrical business, letting leads slip through.